Category Archives: Science & Technology

Keeping the end user in mind

[Note added July 8: If you’re having trouble getting the video to run on this page, try it at the full story on the Third Eye project, here. We’re sorry for the inconvenience–]

Lesson number one for those who design high-tech devices: Make sure they actually fit the needs of the people who will be using them.

Penn State video producer Curtis Parker recently visited Jack Carroll, Distinguished Professor of Information Sciences and Technology, and Penn State IT consultant Michelle McManus, who is visually impaired, to talk about designing for end users with a disability.

Carroll is part of a research team that is designing a “smart glove” that can help visually impaired people do their grocery shopping. It recognizes items on the store shelves and guides the shopper to pick up items he or she wants to buy. The glove is part of a massive, multi-institutional project called “Visual Cortex on Silicon.”

Read the full story about this work in the April issue of Research/Penn State (available around campus) or online here.

 

20 Companies on Fortune’s Most Admired List That Get Social Media

Researchers found that many companies on Fortune Magazine’s list of most admired companies had lots of room for social media improvement.

But according to Marcia DiStaso, who is an associate professor of public relations at Penn State, and her fellow researchers, there are companies on the list that are killing it on social media platforms such as Facebook, Twitter and YouTube. According to DiStaso, these companies are using best social media practices to get the word out about their companies on social media, but more than that they are creating relationships that can turn customers and consumers into brand advocates.  Continue reading 20 Companies on Fortune’s Most Admired List That Get Social Media

How Online Field Studies May Save Thousands of Bagels

Could World of Warcraft turn into World of Research?
Could World of Warcraft turn into World of Research?

T. Franklin Waddell, a doctoral candidate in mass communications at Penn State, conducted a huge study — we’re talking a study with thousands of participants — and never needed to schedule lab space or arrange the purchase and delivery of 2,300 bagels and a few hundred gallons of orange juice and water.

How did he do it?  Continue reading How Online Field Studies May Save Thousands of Bagels

To Infinity and Beyond: Celebrating Hubble at the Kennedy Space Center

 

IMG_0057So far, in three years, our Research On the Road speaker series has traveled many places to showcase Penn State research. From the halls of the National Press Club and the recording studios of Nashville, to Caribbean coral reefs and the apiaries of Vermont, we’ve been logging the miles to introduce the public and alumni alike to the stories and people behind our world-class research institution. However, until last month, we had never left the planet, let alone the solar system. Continue reading To Infinity and Beyond: Celebrating Hubble at the Kennedy Space Center

Weird Penn State — A Halloween Night at Our Museums

Penn State’s museums are full of the majestic, the sublime, and the awe-inspiring. There, on display for all of us to see, are artifacts of science and objects of art that remind us of humanity’s ability to turn skill and knowledge into things of beauty and understanding.

These museums are also filled with something else that, for the most part, only human beings can produce and that, without a doubt, only human beings can appreciate: the really, really weird.

Just in time for Halloween, I’d like to take us on a trip to some of Penn State’s museums and find the best examples of Weird Penn State. As turns out, finding the really, really weird is really, really easy.

We’ll start our weird adventures at the Palmer Museum of Art, Penn State’s premier arts resource for the University and surrounding area.  Continue reading Weird Penn State — A Halloween Night at Our Museums