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How Online Field Studies May Save Thousands of Bagels

June 1, 2015 Matthew Swayne Leave a comment
Could World of Warcraft turn into World of Research?
Could World of Warcraft turn into World of Research?

T. Franklin Waddell, a doctoral candidate in mass communications at Penn State, conducted a huge study — we’re talking a study with thousands of participants — and never needed to schedule lab space or arrange the purchase and delivery of 2,300 bagels and a few hundred gallons of orange juice and water.

How did he do it?  Continue reading How Online Field Studies May Save Thousands of Bagels →

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