Tag Archives: sexy

How Online Field Studies May Save Thousands of Bagels

Could World of Warcraft turn into World of Research?
Could World of Warcraft turn into World of Research?

T. Franklin Waddell, a doctoral candidate in mass communications at Penn State, conducted a huge study — we’re talking a study with thousands of participants — and never needed to schedule lab space or arrange the purchase and delivery of 2,300 bagels and a few hundred gallons of orange juice and water.

How did he do it?  Continue reading How Online Field Studies May Save Thousands of Bagels