Researchers found that many companies on Fortune Magazine’s list of most admired companies had lots of room for social media improvement.

But according to Marcia DiStaso, who is an associate professor of public relations at Penn State, and her fellow researchers, there are companies on the list that are killing it on social media platforms such as Facebook, Twitter and YouTube. According to DiStaso, these companies are using best social media practices to get the word out about their companies on social media, but more than that they are creating relationships that can turn customers and consumers into brand advocates.  Continue reading 20 Companies on Fortune’s Most Admired List That Get Social Media →