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Focus on research: The placebo power of brands

By Lisa E. Bolton

Editor’s note: This article originally appeared in The Centre Daily Times as an installment of the paper’s Focus on Research column. Focus on Research highlights  research projects and topics being explored across all disciplines at Penn State. Each column features the work of a different researcher.

Spring is here! If you’re a gardener like me, you’re counting the days until the tulips appear. If you’re a golfer, you may be counting down to the Masters Tournament in Augusta, Ga., while organizing your gear for a trip out to the local golf course.

Hoping to improve your game this year? If so, Nike is there for you with “peak performance engineered into every polo, designed to bring out the best in every golfer.” And that’s just a shirt — imagine what one of their golf clubs might do for your game.  Continue reading Focus on research: The placebo power of brands