All posts by Tori Indivero

Focus on research: March Madness is the avid sports fan’s (and sports marketer’s) dream

By Wayne S. DeSarbo and Chris McKeon

Editor’s note: This article originally appeared in The Centre Daily Times as an installment of the paper’s Focus on Research column. Focus on Research highlights  research projects and topics being explored across all disciplines at Penn State. Each column features the work of a different researcher.

Everyone knows that the March Madness “Big Dance” equals big hype; but for sports marketers, this yearly NCAA basketball tournament equals big opportunity. For the sport’s most loyal fans, watching the 40 minutes of play on the court is just a small portion of their interest and need for interaction with their favorite team — and that team’s brand. Conversely, the sports industry — like any business — depends principally on these heavily involved consumers, in this case, the fans.

It is crystal clear that the most important aspect to the sporting industry is the fans that buy tickets to attend the games, purchase merchandise and memorabilia from their favorite teams, and consume media to passionately follow their favorite team or sport. In 2015, this pulled in approximately $500 billion in the U.S. and $1.5 trillion for sports industries worldwide, according to Plunkett Research Ltd.  Continue reading Focus on research: March Madness is the avid sports fan’s (and sports marketer’s) dream

Can wearing orange-tinted glasses before bed help you sleep?

By Jordan Gaines Lewis

Editor’s note: Sleep Awareness Week is almost at an end, (March 6-13, 2016), so we are republishing the following article, which originally appeared on The Conversation on April 27, 2015. This also follows up the House of Cards post we published last Sunday.

I recently wrote about the terrible sleep habits of the characters in House of Cards. I disapproved of Frank Underwood’s late-night computer work in the Oval Office, his new midnight iPad gaming habit and Claire taking her laptop to bed with her.

But I must confess my hypocrisy. Despite my preaching – and despite being a sleep researcher myself – the last thing I do before I flip off the lights and snuggle into my bedsheets is play games on my iPhone. I know, I’m bad – but I also know I’m not the only guilty person here.

Although evidence suggests that the blue light emanating from phones, tablets, laptops, televisions and e-readers can affect the quality of our sleep – in turn affecting our health and well-being – many of us can’t help logging in and tapping away when we should be winding down. A Time/Qualcomm poll of 5,000 people worldwide suggests that nearly a quarter of those between the ages of 18 and 24 generally don’t sleep as well because of technology. Even worse, 40-75% of folks across all age groups report keeping their phones within reach while they sleep at night.  Continue reading Can wearing orange-tinted glasses before bed help you sleep?

How much sleep do you need?

It is Sleep Awareness Week (March 6-13) — so what better time to talk about the recommended amount of sleep we should be getting?

According to updated recommendations released by the American Academy of Sleep Medicine (AASM) and the Sleep Research Society (SRS) last June, adults should be sleeping for 7 hours or more every night. This suggestion came after a panel — comprising people that the AASM and SRS considers to be “15 of the nation’s foremost sleep experts” — conducted a year-long project reviewing published sleep studies.

Continue reading How much sleep do you need?

The green tea–iron disconnect

© Getty Images Vesna Sajn
Green tea ©Getty Images Vesna Sajn

Green tea is a well-known antioxidant, and we also know that iron is an important nutrient. However, researchers recently found that consuming green tea and an iron-rich meal at the same time may actually negate the green tea’s health benefits.

Penn State nutritionists Matam Vijay-Kumar and Beng San Yeoh and colleagues published a study yesterday (March 8) in the American Journal of Pathology revealing their findings about the effects of consuming green tea and dietary iron at the same time. You can read the full Penn State News article by Marjorie Miller here.

Epigallocatechin-3-gallate, or EGCG, is the main compound in green tea and is what researchers believe gives the tea its antioxidant and anti-inflammatory properties.

I asked Vijay-Kumar a few questions about this research. Read on to learn more.

Continue reading The green tea–iron disconnect