Origin (and Demise) of an Idea

For a few days now I’ve been helping with some archaeobotany.  Anyone who knows me knows I don’t really like biology, being more of a physical sciences kind of gal, but, this is interesting.  We take soil samples that are “floated” to find any seeds, and other organic remains.  In the process, there is a portion of the sample that falls to the bottom of the tank of water, the heavy fraction.  I’ve been sorting through the heavy fractions.  We find shells, pieces of pottery, bronze, lead and bones.  On some of the samples, when we run a magnet over them we get pieces of slag, the remains of iron ore processing, and hammer scales, the remains of iron tool making.  These are tiny blobs of iron that are forced off when the hot metal is struck.  The samples are sort of a grab bag of the areas we are working as part of Total Archaeology at Tel Akko, a joint project of Penn State and Haifa University.

A'ndrea Elyse Messer doing archaeobotany. by Melissa Rosenzweig
A’ndrea Elyse Messer doing archaeobotany. by Melissa Rosenzweig

Continue reading Origin (and Demise) of an Idea

Keeping the end user in mind

[Note added July 8: If you’re having trouble getting the video to run on this page, try it at the full story on the Third Eye project, here. We’re sorry for the inconvenience–]

Lesson number one for those who design high-tech devices: Make sure they actually fit the needs of the people who will be using them.

Penn State video producer Curtis Parker recently visited Jack Carroll, Distinguished Professor of Information Sciences and Technology, and Penn State IT consultant Michelle McManus, who is visually impaired, to talk about designing for end users with a disability.

Carroll is part of a research team that is designing a “smart glove” that can help visually impaired people do their grocery shopping. It recognizes items on the store shelves and guides the shopper to pick up items he or she wants to buy. The glove is part of a massive, multi-institutional project called “Visual Cortex on Silicon.”

Read the full story about this work in the April issue of Research/Penn State (available around campus) or online here.

 

Monumental Rain

Rain—sometimes it’s a good thing, sometimes, not so much.  Last winter the northern portion of Israel received a lot of rain.  For the people in the area, for the farmers, for anyone living here, that is probably a good thing.  For those of us trying to excavate an archaeological site on the top of a hill that is a municipal park, not so much.  Continue reading Monumental Rain

Shadows and Ghosts

View of Haifa harbor and Mediterranean from atop Tel Akko.
View of Haifa harbor and Mediterranean from atop Tel Akko.

Here we are in Akko, Israel, at the Marine Academy and up on Tel Akko excavating an archaeological site that has already uncovered parts of  Greek, Persian and Phoenician settlements.  We are in our sixth season of Total Archaeology at Tel Akko, a project of Penn State and Haifa University joined by other universities including University of Massachusetts Amherst, Trinity College and the Claremont Colleges.  Continue reading Shadows and Ghosts

20 Companies on Fortune’s Most Admired List That Get Social Media

Researchers found that many companies on Fortune Magazine’s list of most admired companies had lots of room for social media improvement.

But according to Marcia DiStaso, who is an associate professor of public relations at Penn State, and her fellow researchers, there are companies on the list that are killing it on social media platforms such as Facebook, Twitter and YouTube. According to DiStaso, these companies are using best social media practices to get the word out about their companies on social media, but more than that they are creating relationships that can turn customers and consumers into brand advocates.  Continue reading 20 Companies on Fortune’s Most Admired List That Get Social Media