If there was ever an example of the viral nature of social media, it’s the creation of Facebook. The social media site went from a site for Harvard students to a global phenomenon.

The slickness and simplicity of the site, along with the ability to share pictures and updates with their friends from around campus — and around the world — have all been mentioned as reasons for using the social media site.

Now, according to work done by Penn State researchers, those same interface features and social media bonding experiences are prompting older adults to join the site.

Oh. And there’s one more reason: the lure of grandchildren…

Our researchers, Eun Hwa Jung, a doctoral candidate in mass communications and S. Shyam Sundar, Distinguished Professor of Communications and co-director of the Media Effects Research Laboratory, explain that lure and more.  Continue reading The lure of grandkids draws seniors to social media →